Using benchmarks and change over time information provided alongside raw figures in Profile.id gives you important context for interpreting Census data.
As census analysts, our experience tells us it's important to tell a story with data, by putting numbers in context. We call our technique for turning numbers into stories "dominant and emerging analysis".
Profile.id is set up to make it simple to this by presenting raw numbers in a particular context. Along with raw figures and percentages, profile.id presents benchmarks and change-over-time information.
Benchmarks allow you to compare the figures for your area to other areas. This helps you understand whether your figures are typical or atypical. Change over time lets you understand how figures changed since previous censuses?
The combination of benchmarks and change over time gives you significantly more context than raw data.